WBCA Earns 17 Marketing Awards at the State Level
Washington's Birthday Celebration Association took home honors in the recent Zenith Award competition for excellence in event marketing and management awarded by the Texas Festivals & Events Association (TFEA)
Washington's Birthday Celebration Association took home honors in the recent Zenith Award competition for excellence in event marketing and management awarded by the Texas Festivals & Events Association (TFEA).
The Association, which competed with other events with a budget of over $750,000, took first-place for Best Event Video, Best Newspaper Insert, Best Media Relations Campaign and Best Other Merchandise, second-place was given for Best Full Length TV Program, Best Cover Design, Best Event Photograph, Best Outdoor Billboard, Best Event Invitation, Best Street Banner and Best Pin or Button and third-place included the Zenith Award (Best Overall Category), Best Sponsor Solicitation Video, Best Radio Promotion, Best Miscellaneous Printed Multimedia, Best Newspaper Insert and Best Ad Series.
The TFEA Marketing Awards program recognizes excellence in marketing campaigns used to promote festivals and events. ìThis competition recognizes the creativity and professionalism of the Texas festivals and events industry,î said TFEA Executive Director Penny C. Reeh. "More than 395 individual entries were received in this yearís competition, which is a record number."
Anselmo "Chemo" Castro, Jr., Past President and EX Officio, expressed his congratulations through-out.
"I am elated that our 113th WBCA was the success that it was and even more excited that we have such a dynamic, creative staff that is able to produce the high quality communication campaigns that attract sponsors and revelers alike," he said. "Lisa Morales, our Executive Director, Celina Alvarado, our Public Relations and Marketing Manager, and the rest of the staff are to be commended for their well deserved recognition."
TFEA is a professional trade association for festival and event planners, volunteers and suppliers from across Texas. It is an official affiliate of the International Festivals & Events Association, the premier professional association supporting festival and event leaders worldwide. For more information about TFEA, visit www.tfea.org or find the association on Facebook.
The Washington's Birthday Celebration, founded in 1898, is the largest Celebration of its kind in the nation. The month-long festivities attract nearly half-a-million attendees each year contributing to an estimated $14 million to the local economy. Events include an eye-opening fireworks display, lively parades, majestic pageants, an elegant night of wine tasting, an action-packed air show, a carnival that offers exhilarating rides and games, a Mardi-Gras style street party, and one of the hottest events in the nation "the world-famous Jalapeño Festival", which is highlighted by the original La Costeña Jalapeño Eating Contest. It truly is "The Celebration with Something for Everyone!"
The 114th Washington's Birthday Celebration will take place from January 20 through February 20, 2011.
For additional information email us at wbca@wbcalaredo.org or contact the WBCA office at (956) 722-0589 or visit us at 1819 E. Hillside Road in Laredo, TX.
